The merger had been referred to the UK’s Competition and Markets Authority (CMA) on the basis that it could potentially result in a substantial lessening of competition within the UK market for consumer security products and services. At the time, Omdia’s managing principal analyst, Eric Parizo, told Computer Weekly’s sister title SearchSecurity that following the sale of the Symantec enterprise business, its growth options had been “somewhat limited”, but that in teaming with Avast, it expanded its footprint considerably, most notably in European markets.ĭave Gruber, principal analyst at Enterprise Strategy Group (ESG), a TechTarget organisation, added that competitive forces in the consumer antivirus market were also piling the pressure on both companies – particularly given Microsoft’s focus on its onboard Windows Defender proposition. When the merger was initially announced in 2021, analysts said NortonLifeLock was keen to expand its total addressable market. “At Gen, we’re committed to bringing our passion, expertise and global presence together to innovatively tackle these challenges and ultimately power digital freedom for everyone,” he said.
It’s not Gen X, Y or Z, it’s Generation Digital” We’re all a part of a new generation, regardless of age. “Today, five billion people around the world are online digital life is life.
“While the advancement of technology has brought conveniences and connections we couldn’t have imagined, it also brings added complexities and new types of threats. “Gen’s family of trusted brands has a heritage of protecting the first digital generations and is united by a shared purpose to power digital freedom for the next generation of our digital lives.”įormer Avast CEO and newly appointed Gen president Ondrej Vlcek added: “Our day-to-day life is almost entirely connected we bank, shop, learn, work and connect online. It’s not Gen X, Y or Z, it’s Generation Digital.
Gen CEO Vincent Pilette, who joined NortonLifeLock in 2019 when it was still under the Symantec umbrella, said: “Today, five billion people around the world are online digital life is life. Gen plans to use its new branding to “further accelerate the company’s innovation and pave the way for the future of digital empowerment”. The newly formed Gen Digital, Gen for short, unites multiple consumer cyber brands, including Norton, Avast, LifeLock, Avira, AVG, CCleaner and ReputationDefender, and will be headquartered jointly in Tempe, Arizona, in the US, and the Czech capital Prague.
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